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We treat healthcare brands

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A different approach to healthcare

Whether it’s service-line marketing or branding, or lead generation for community hospitals, academic medical centers, physician groups or nationally recognized health systems, AB&C has helped clients develop and implement marketing and communications efforts that make a difference. Led by healthcare marketing professionals who have spent decades working in some of the country’s top hospitals, our team understands and has experienced the ever-changing challenges of healthcare and healthcare marketing.

We can help you educate your many internal, referring and external audiences on the impact of population health, mergers or consumerism, with creative that breaks through the clutter, hitting the right audience with the right message at the right time.

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Healthcare work samples

St. Joseph's Health

St. Joseph's Health

What's inside us drives us to heal what's inside you

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Stamford Health

Stamford Health

Healing. Reimagined.

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Abington-Jefferson Health

Abington-Jefferson Health

Better. Together.

View the case study
MedStar Health

MedStar Health

The Largest Provider in Maryland & Washington, D.C.

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Healthcare brand experience

Healthcare blog posts

  1. Now more than ever, people need to take care of their health. Are healthcare providers sending the right messages to them?

    Communicating that it is safe to get preventative care such as mammograms is essential to getting healthcare kick-started. With the advent of consumerism and the preponderance of healthcare information, we now have an “army” of informed healthcare consumers in our country. Where have they been during this pandemic? What happened to preventative medicine or annual […]

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  2. Is your positioning and brand message platform speaking to consumers?

    All the best brand managers revise their messaging platforms to reflect changes in the market. They do this to remain relevant to their consumers and their markets. Now is the time for healthcare marketers to look at their positioning and message platforms to determine if they need revisions. During this pandemic, two competing images of […]

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